Why the change?
This refresh has been in the works since March 2025 — almost a year in the making.
As MNML has expanded into more retail stores and grown our product range, we knew our packaging needed to evolve with us. Our original design was intentionally minimalist (and we still love her), but many customers told us it wasn’t always clear what made MNML different or how to quickly understand the product.
So we set ourselves a challenge: How do we communicate more — without losing the clean, elevated aesthetic that looks beautiful in your laundry?
The New Packaging
We’ve refined the design to make it easier to shop, easier to understand, and easier to spot your favourite fragrance — while keeping that signature MNML simplicity.
Bringing It to Life
With new fragrances and new formats launching soon, we wanted a cohesive look across the entire range. The updated packaging allowed us to create a unified, stylish collection that feels as good as it performs.
MNML has officially had a glow up.
It’s easier to shop.
It still looks beautiful in your laundry.
And it still delivers the fragrances you’re obsessed with.
